T-Mobile Binge On free video streaming? How about free system, security, and app updates?

Free video?  I’ll be impressed when a carrier enables free system, security, and application updates for all devices connecting to their network.


Ok.  I get why people are going to think the T-Mobile “free” Binge On video streaming is great.

But, do you know what would be really good for users?

Free OS and App updates over mobile data plans.  Yes.  Really.

Show me a carrier with a data plan that doesn’t burn your quota against downloads and updates from the app stores out there.  A good beginning would include the mobile app stores from Google, Apple, Motorola, Samsung, Microsoft, Blackberry.  When fully deployed, this should extend to any and all devices connected to a mobile hotspot.

The top carriers already have the kind of infrastructure needed to build this.  It would be easy compared to T-Mobile’s streaming video solution.  By combining “CDN” infrastructure with “QoS/MPLS” traffic management features, carriers could allow app stores to deliver device updates in the background at a lower priority than other data streams. Carriers and app store operators would both be able to shift most of the update traffic to non-peak network times, thereby avoiding the need for additional network capacity (at least in most areas outside of LA and NY).

The carriers stand to gain enormously from the increasingly number of connected devices entering the market.  And if the “Internet of Things” (IoT) is to really get off the ground with even a mediocre chance of remaining secure and reliable, then carrier provisions for free OS and security updates should be considered a core requirement.

As for our typical cell phone and tablet usages… here’s a common situation, and an alternative.

scenario one (the status quo):

CUSTOMER:  my phone doesn’t work right, it’s acting weird.

CARRIER REP:  have you updated it?

CUSTOMER:  uhm, how?

CARRIER REP:  uhm, ?  (mutters a lot of gibberish)

scenario two (carrier’s mobile data allows free updates): 

CUSTOMER:  my phone doesn’t work right, it’s acting weird.

CARRIER REP:  have you updated it?

CUSTOMER:  uhm, how?

CARRIER REP:  Uhm, turn it on, and let it connect to the network, and click ok when it offers to update your software.


Given that many people and organizations have strong concerns about the security and reliability of the networks they allow their devices to connect with… the carrier who implements a strong solution for system updates, security updates, and app updates is going have a substantial advantage over those who continue to pretend they have no customer facing responsibilities for this issue.

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